Protein Coffee Launch · Slot 05
LAUNCH TOMORROW
VERSION A · the Natto telegraph (current)
Hey Michael,
This is something you need to hear directly from me.
To your health,
Antonio
CEO, Black Forest Supplements
Contains milk. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
The email as plain textevery word of the send, image includedhover to open · click to pin
SUBJECT LINE
It's coming, {first_name}!
PREVIEW TEXT
(none, by rule)
BANNER
[GET VIP ACCESS banner, two tubs: "AVAILABLE TOMORROW, 11AM EST" (BEEF PROTEIN COFFEE PRODUCT VIP ACCESS BANNER (available tomorrow).png, 3400x1300)]
WRAPPER (live text above the image)
Hey {first_name},
This is something you need to hear directly from me.
BODY IMAGE (rendered as one PNG; this is its full text)
Tomorrow at 11 AM ET, Black Forest's Ancestral Coffee goes live.
Two-thirds of American adults drank coffee yesterday. Almost none of them got protein with it. The average American breakfast carries 11 grams against the roughly 30 a meal needs before muscle builds anything, and the cup, the one thing in your morning that still shows up on time, has been empty for fifty years.
Tomorrow at 11 AM ET, that changes.
Real coffee. Real beef protein. One cup. 24 grams of protein from grass-fed beef protein isolate and beef bone broth, 105 mg of caffeine from Arabica, no whey, no soy. Rich mocha, not meaty. Mixes smooth in hot water or milk, no frother, no clumps.
The launch price: 50% off, and it opens tomorrow at 11 AM ET. Not a coupon. Not a code. Not a sale we will run again. The lowest price this tub will ever sell for.
👉 GET EARLY ACCESS →
[centered, small, grey] Opens tomorrow, Thursday, 11 AM ET
You've stood with us through every fight. Defend the Shelf. The NMN ban. The label. Tomorrow is yours as much as ours.
Set your alarm. 11 AM ET.
WRAPPER (live text below the image)
To your health,
Antonio
CEO, Black Forest Supplements
P.S. IMAGE (its own PNG below the sign-off, the whole image linked to https://blackforestsupplements.com/blogs/noticias/what-your-grandfathers-breakfast-had-that-yours-doesnt)
P.S. I have read every question you left in the comments under Empty Diet Nation: Why America's Most Reliable Meal Feeds Nobody. Every one of them gets answered tomorrow at 11 AM ET, when you can see the product for yourself.
FOOTER
Contains milk. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
VERSION B · the health-data open (the approved blog opening, in email)
Hey Michael,
This is something you need to hear directly from me.
To your health,
Antonio
CEO, Black Forest Supplements
Contains milk. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Version B as plain textevery word of the send, image includedhover to open · click to pin
SUBJECT LINE
It's coming, {first_name}! (same as A: one variable differs, the body)
PREVIEW TEXT
(none, by rule)
BANNER
[GET VIP ACCESS banner, two tubs: "AVAILABLE TOMORROW, 11AM EST" (BEEF PROTEIN COFFEE PRODUCT VIP ACCESS BANNER (available tomorrow).png, 3400x1300)]
WRAPPER (live text above the image, verbatim Natto LT)
Hey {first_name},
This is something you need to hear directly from me.
BODY IMAGE (rendered as one PNG; this is its full text)
Only 12 percent of American adults are metabolically healthy.
88 out of every 100 already carry at least one of the five markers that run ahead of heart disease, stroke and type 2 diabetes. Those three killed 944,000 Americans in a single year.
The organ that clears sugar out of your blood is muscle. After 30 you lose 3 to 8 percent of it every decade unless you feed it, and the meal where you could feed it is the one that carries 11 grams of protein and a cup of coffee.
No cup of coffee cures any of that. But the first meal of the day is where the feeding stopped, and that part has a fix.
Tomorrow at 11 AM ET, the cup starts feeding you.
Black Forest's Ancestral Coffee goes live. 24 grams of protein from grass-fed beef protein isolate and beef bone broth, 105 mg of caffeine from Arabica, 4.7 grams of collagen printed on its own line. No whey. No soy. Rich mocha, not meaty. Mixes smooth in hot water, no frother, no clumps.
The launch price: 50% off, tomorrow at 11 AM ET. Not a coupon. Not a code. Not a sale we will run again.
👉 GET EARLY ACCESS →
[centered, small, grey] Opens tomorrow, Thursday, 11 AM ET
You read the back of the label when the front was shouting. Tomorrow is yours as much as ours.
Set your alarm. 11 AM ET.
WRAPPER (live text below the image)
To your health,
Antonio
CEO, Black Forest Supplements
P.S. IMAGE (rendered as its own PNG below the sign-off, the whole image linked to https://blackforestsupplements.com/blogs/noticias/what-your-grandfathers-breakfast-had-that-yours-doesnt)
P.S. I have read every question you left in the comments under Empty Diet Nation: Why America's Most Reliable Meal Feeds Nobody. Every one of them gets answered tomorrow at 11 AM ET, when you can see the product for yourself.
FOOTER
Contains milk. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
SOURCES (all on the reveal blog): Araújo, Cai and Stevens 2019 (12.2% metabolically healthy, NHANES); CDC National Vital Statistics 2024 (heart disease 683,037 + stroke 166,852 + diabetes 94,445 = 944,334); DeFronzo (muscle clears ~80% of glucose); Volpi 2004 (3 to 8% a decade).The SMS
Option A · the hour (send this one)
{first_name}, tomorrow at 11 AM ET Ancestral Coffee goes live ☕ 24 grams of real beef protein in the cup you already make. 50% off, launch day only. Set your alarm 👇 https://blackforestsupplements.com/pages/%F0%9F%91%87-secure-your-founding-price%F0%9F%91%87-1
Option B · the gap
{first_name}, the average American breakfast carries 11 grams of protein. A meal needs about 30 before muscle builds anything 💪 Tomorrow at 11 AM ET the cup you already drink closes that gap. 50% off, one day. Early access 👇 https://blackforestsupplements.com/pages/%F0%9F%91%87-secure-your-founding-price%F0%9F%91%87-1
Previous SMS · with the brand prefixkept; replaced by the measured shape abovehover to open · click to pin
Option A · the hour (send this one)
Black Forest: {first_name}, tomorrow at 11 AM ET Ancestral Coffee goes live. 24 grams of real beef protein in the cup you already make. 50% off, launch day only. Set your alarm. 11 AM ET 👇 https://blackforestsupplements.com/pages/%F0%9F%91%87-secure-your-founding-price%F0%9F%91%87-1
Option B · the gap
Black Forest: {first_name}, your breakfast carries 11 grams of protein. Muscle needs about 30. Tomorrow at 11 AM ET the cup you already drink closes that gap. 50% off, one day. Early access 👇 https://blackforestsupplements.com/pages/%F0%9F%91%87-secure-your-founding-price%F0%9F%91%87-1
Replaced because all 28 sent BFS SMS open with the first name, carry one emoji in the first line and put the arrow before a bare link, and none carries a “Black Forest:” prefix.
Statuscopy done; build, GlockApps and scheduling openhover to open · click to pin
Beat by beat against the shipped precedentthe winner this send is built on, line by linehover to open · click to pin
| Beat | The shipped precedent | This send |
|---|---|---|
| Open | “Tomorrow at 11 AM ET, that changes.” after three lines of problem | Same shape: cup empty, 11 vs 30, then “Tomorrow at 11 AM ET, that changes.” |
| Product line | “America’s first 4-in-1 nattokinase complex” + four actives | “Real coffee. Real beef protein. One cup.” + 24 g / 105 mg / no whey no soy / mocha, mixes smooth |
| Offer named | 60% locked for Memorial buyers; “Not a coupon. Not a code. Not a sale we’ll run again” | 50% off, opens tomorrow 11 AM ET; “Not a coupon. Not a code. Not a sale we will run again” |
| CTA | Get Early Access → | GET EARLY ACCESS → (link pending) |
| Tribe close | “You’ve stood with us through every fight… Set your alarm. 11 AM ET.” | Same, with the label added to the list of fights |
| Scarcity | “P.S. This is the only time the founding price exists” | Held out: first-run size unconfirmed |
| Length | — | 191 words in the image |
| Grass-fed | Confirmed by the supplier Oct 6 (Kovi); printed on the label panel. Both versions may say it. | held |
| Pending documents | No amino panel, no CoA, no “we will publish” in either version (Juan, Oct 6). | held |
| Figures match the arc | B: 12% / 88 in 100 / 944,000 (“in a single year”: CDC 2024) / 3 to 8% are the reveal blog’s opening, sourced there. One clause now sits between the mortality figures and the product so the statistics read as context about the country, not a claim the cup makes. A cites none of them. | held |
| SMS shape | First name first, one emoji in line 1, arrow before a bare link, no brand prefix: the measured shape of all 28 sent SMS. Previous text kept in a hover. | held |
| Container noun | Tub, confirmed by Juan Oct 6 (“it’s a tub, not tub”). “Tub” removed from every version on this page; the affected body images were re-rendered, the originals kept on the server. | held |
| P.S. (both versions) | Below the sign-off as an IMAGE (not wrapper text, for deliverability), the whole image linked to the published article on the store, titled Empty Diet Nation: Why America’s Most Reliable Meal Feeds Nobody (its slug still reads what-your-grandfathers-breakfast-had-that-yours-doesnt; the grandfather article is the same slug with -1): the questions in its comments get answered tomorrow when the product is visible. The only live store URL in the sequence so far; it promises answers, not a document. | held |
| Banner | The GET VIP ACCESS banner Juan supplied Oct 7, two tubs with “AVAILABLE TOMORROW, 11AM EST”, on both versions. Launch day and the extension keep their own bands (“LIVE NOW · 50% OFF”, “REOPENED · 50% OFF”); “available tomorrow” would contradict them. | held |
Ratingfive criteria, A and B; criterion 5 from a live Klaviyo pull of the comparableshover to open · click to pin
| Criterion | A | Why | B | Why |
|---|---|---|---|---|
| 1 · Soap Opera Sequence | 8.5 | Stage (the empty cup), drama (11 vs 30), epiphany (tomorrow that changes), hidden benefits (the spec), urgency (set your alarm). Short by design | 9 | Stage (12% metabolically healthy), drama (944,000 and the organ that leaves), epiphany (tomorrow the cup feeds you), hidden benefits (the spec with collagen on its own line), urgency (set your alarm) |
| 2 · Hook / Story / Offer | 9 | Hook is the hour. Story is the cup. Offer named with depth and time, which is what NMN’s $0.455 telegraph did | 9 | Hook is the 12%, the line Juan chose to open the blog with. Story is muscle as the organ. Same offer, same hour |
| 3 · The 3 Closes | 8 | Logical (what it is), emotional (the fights), scarcity (tomorrow only, lowest price ever) | 8.5 | Logical (the spec), emotional (you read the back of the label when the front was shouting), scarcity (not a sale we will run again) |
| 4 · Framework + voice | 9 | Natto telegraph grammar; verbatim wrapper; one body size; CTA in image; no em-dashes | 9 | Same wrapper, same skeleton below the open; 3 to 8% matches the arc; grass-fed now allowed; no pending-document line; 210 words |
| 5 · Antonio’s RPR | 4 | Comparables, live: Natto Launch Tomorrow $30,061 on 256,384, RPR $0.117, CVR 0.17%, open 42.3%, CTOR 2.2%. Creatine VIP telegraph $41,998 on 229,956, RPR $0.183, CVR 0.25%. Both under the $0.47 = 4/10 anchor | 4 | Same comparables; a different open does not change the slot’s economics. The slot’s job is the next-day click, and NMN’s $0.455 (record, outside the 365-day window) came from naming the offer, which both do |
Criterion 5 is comparables, not measurements: these sends are unsent drafts. Numbers pulled live 2026-10-06 from the Klaviyo campaign-values report, 365-day window, conversion = Placed Order. Antonio’s anchors: $0.47 = 4/10, $0.57–$0.64 = 5/10, $1.00 = pass. Open rate never raises the score.
What makes both a 4. The two live telegraphs on this list returned $0.12 and $0.18 a recipient. What keeps them from a 10. 1. No link exists (https://blackforestsupplements.com/pages/%F0%9F%91%87-secure-your-founding-price%F0%9F%91%87-1). 2. No verified demand line. 3. The price depth is still Juan’s call. A 10/10 version is the same email with the launch link live, one true demand number, and the depth confirmed. Which to send. B if the reveal blog’s opening holds attention on Oct 6 (reply and click rates on the reveal decide it); A if the list is fatigued on health data by Wednesday.
Gates honouredformula, claims, scarcity, links, deliverabilityhover to open · click to pin
| Gate | In the copy | |
|---|---|---|
| Nothing contradicts the formula | Whey and soy named only as absences (the tub says “No whey. No soy.”); collagen not mentioned; no sweetener, dairy or caffeine attack | held |
| No fabricated demand or scarcity | No reply count, no SMS count, no “first run limited”. Add only if Kovi/Klaviyo confirm | held |
| Offer preview without code | 50% off named; no code (auto-applied at the link) | held |
| Launch link | Every button, banner and SMS on this page points at the founding-price page Juan supplied Oct 7: blackforestsupplements.com/pages/👇-secure-your-founding-price👇-1. Launch day and the extension still wait on the product page URL. | held |
| Offer depth | 50% is the house launch precedent (NMN $1.066, Natto $0.312, Creatine $0.269, BSO $0.215); the brief lists it undecided | open: Juan |
| Deliverability | Wrapper verbatim (Natto LT shipped); mirror ~24 words; alt text five words; GlockApps median-of-3 before schedule | preflight |
The send, and what it exploresthe telegraph; one-day join with launch day, on purposehover to open · click to pin
"Tomorrow, 11am" — telegraph email — names the offer and the hour, then gets out of the way.
What it explores
- It opens tomorrow — literally (the calendar's deliberate 1-day join makes this send honest)
- Name the terms and the time: what the launch offer is, when it goes live
- One reason-why line (the 11→35 gram morning), nothing more
- Real demand proof only if we have it (reveal replies, VIP count) — never manufactured
Research brief & gatesthe research, and what it is not allowed to say
- Loop is warm (reveal was 2 days ago) — telegraph, don't re-hook.
- Gates: offer preview without code · no fabricated demand or fake scarcity.
Imagery direction & referencesreferences, thumbnails and swipe fuel
Offer-preview card: bag + one blunt line + what unlocks tomorrow. Designed-card economy.
Swipe fuel: proffee price-cards