LAUNCH DAY

SUBJECT LINE
Thank you, {first_name}!   (B for the A/B: It's live, {first_name}!)

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(none, by rule)

BANNER
[Beef Protein Coffee product banner with the offer band: LIVE NOW · 50% OFF]

WRAPPER (live text above the image)
Hey {first_name},
Before anything else, I want to say thank you. Thank you for standing with us.

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Your attention, your trust, and your willingness to read the back of a label instead of the front are the reason we're here.
After thirty, you lose 3 to 8 percent of your muscle every decade. The first meal of the day is where it is supposed to be rebuilt, and the American breakfast carries 11 grams of protein against the roughly 30 a meal needs.
Today, that changes.
Black Forest's Ancestral Coffee is live. Real coffee. Real beef protein. One cup. For today only, 50% off.
👉 GET ANCESTRAL COFFEE, 50% OFF (TODAY ONLY) →

[centered, small, grey] Discount auto-applied at checkout. No codes.

Most protein coffees stop at a scoop of whey stirred into flavoring. We didn't. We built the cup around the protein your grandfather ate:

• 24 grams of protein from grass-fed beef protein isolate and beef bone broth. The isolate is the kind that carries the switch; not whey, not soy
• 105 mg of caffeine from freeze-dried Arabica. A real cup, not a flavored powder
• 4.7 grams of collagen, printed on the front in its own number, for the joints that have carried you
• Rich mocha, not meaty. Mixes smooth in hot water or milk. No frother, no clumps. Contains milk, and it says so

This isn't a shake pretending to be breakfast. It is the cup you already make, doing a breakfast's work. Your 11-gram morning becomes 30, the number the threshold asks for. The 4.7 grams of collagen come on top.

[red button, centered] 👉 CLAIM YOUR FIRST Tub, 50% OFF →

To everyone who reads the label and refuses what the shelf hands you: you earned this one.

WRAPPER (live text below the image)
To your health,
Antonio
CEO, Black Forest Supplements

P.S. IMAGE (its own PNG below the sign-off, linked to the product page)
P.S. This is the lowest price Ancestral Coffee will ever be. Launch day only. When the clock runs out, the 50% is gone for good.

FOOTER
Contains milk. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

SUBJECT LINE
It's live, {first_name}!   (the B subject of the approved A/B)

PREVIEW TEXT
(none, by rule)

BANNER
[Beef Protein Coffee product banner with the offer band: LIVE NOW · 50% OFF]

WRAPPER (live text above the image; matched to the subject, per the wrapper rule)
Hey {first_name},
It's live. 11 AM ET, as promised.

BODY IMAGE (rendered as one PNG; this is its full text)

Black Forest's Ancestral Coffee is live. Real coffee. Real beef protein. One cup. For today only, 50% off.
👉 GET ANCESTRAL COFFEE, 50% OFF (TODAY ONLY) →
[centered, small, grey] Discount auto-applied at checkout. No codes.
Here is the number this whole thing was built around.
Research puts the protein a single meal needs before muscle building switches on at roughly 30 grams. It is where the 30-30-30 rule comes from: 30 grams of protein within 30 minutes of waking. The average American breakfast carries 11. Most of the day's protein arrives at dinner, when the body can only use so much of it at once, and after 30 you lose 3 to 8 percent of your muscle every decade for exactly that reason.
So we built the cup around the protein your grandfather ate:
• 24 grams of protein from grass-fed beef protein isolate and beef bone broth. Not whey, not soy
• 105 mg of caffeine from freeze-dried Arabica. A real cup, not a flavored powder
• 4.7 grams of collagen, printed on the front in its own number, for the joints that have carried you
• Rich mocha, not meaty. Mixes smooth in hot water or milk. No frother, no clumps. Contains milk, and it says so
Drink it with the breakfast you already eat and the morning carries 35 grams of protein, 30 of them the kind the threshold counts. Drink it instead, and you are most of the way there before you have left the house.
👉 CLAIM YOUR FIRST ORDER, 50% OFF →
To everyone who reads the back of the label and refuses what the shelf hands you: this is what it was for.

WRAPPER (live text below the image)
To your health,
Antonio
CEO, Black Forest Supplements

P.S. IMAGE (its own PNG below the sign-off, linked to the product page)
P.S. This is the lowest price Ancestral Coffee will ever be. Launch day only. When the clock runs out, the 50% is gone for good.

FOOTER
Contains milk. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

SOURCES: Symons 2009 (30 g beef maximised muscle protein synthesis, 90 g no more); Mamerow 2014 (even ~30 g distribution, +25% 24-h synthesis); NHANES (11 g breakfast); Volpi 2004 (3 to 8% a decade).